2. Choose Communications Methods2. Choose Communications Methods

Start by clearly describing the audience you want to reach.  There might be more than one audience; if so, consider how you can target your approach to each group for the maximum impact.

Find the best ways to get the message out to the people in your local communities – First Nations, Métis, and/or Inuit.  Use a variety of approaches to reach the maximum number of potential workers with a repeated message about the opportunities.

Decide how you can best reach your target audience:

Face-to-face direct communication
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(job fairs, community meetings, school visits, one-on-one or small group meetings, etc.)


Print media:
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(newsletters, newspapers, posters, flyers, direct mail, etc.)


Web and social media:
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(messages on your website, job posting boards, Facebook and social networking sites, e-mail list, etc.)


Broadcast media:
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(television, radio)


Influencers and Contact Points: 
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(counsellors, trainers, community leaders, current employees, training programs and associations, unions)

Aboriginal businesses and Contractors:
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(possible partners, referral sources or sub-contractors)