No one information distribution strategy will work in every situation and in every community, but the experience of various communities across the country has proven the value of some methods of communication. Often a multi-level communications approach – one that incorporates electronic media and/or community meetings, as well as flyers and other print materials – is required for effective distribution of a message.

One manager describes his company’s success with outreach: “Formal Western lines of communication and business communication aren’t as effective for this group. Word of mouth is the most effective method. We partner with First Nations communities: getting people in the career centres familiar with the options/programs available; putting information and success stories in community newsletters; and networking and attending community events. Youth recruitment is a growing issue. It’s a generational difference; rather than giving a big PowerPoint presentation, a more casual or personal approach works better. Getting people who are more like peers to tell their stories about their great new job works better than hearing it from someone they can’t relate to.”