- How-To-Guide
- Section 1: Making the Most of This Toolkit
- Section 2: Drawing the Blueprint for an Aboriginal Employment Initiative
- 1. See a Gap or Opportunity
- 2. Find Partners
- 3. Assess the Labour Situation
- 4. Decide on an Approach
- 5. Involve Others as Needed
- 6. Define Success
- 7. Make an Agreement
- Some Special Considerations – and Case Studies
- Models of Success – In Urban Centres – Trade Winds to Success, Alberta
- Models of Success – In Rural Communities – Pikwakanagan First Nation, Ontario
- Models of Success – In Remote Communities – Sioux Lookout Area Aboriginal Management Board, Ontario
- Guide to the Tips and Tools
- Why Focus on Aboriginal Employment in Construction?
- Tips for Employers on Establishing Networks and Partnerships
- Aboriginal Employment and Training Contacts
- Tips for Aboriginal Organizations on Partnering with the Construction Industry
- Tips for ASET Holders on Working with the Construction Industry
- Construction Industry Organizations
- Construction Training Programs
- How to Assess the Labour Situation – Comparing Industry Needs and the Aboriginal Labour Force
- Tips for Monitoring and Evaluating the Program
- Section 3: Creating Awareness
- 1. Raise Awareness and Create Interest
- 2. Choose Communications Methods
- 3. Provide More Information
- Some Special Considerations
- Guide to the Tips and Tools
- Effective Outreach and Communication Vehicles
- Defining the Target Audience
- Aboriginal Media
- Sample Promotional Materials / Key Messages
- How the Construction Industry is Organized
- Construction Organizations in Various Provinces and Territories
- List of Trades in the Construction Industry
- Doors into Construction
- Territorial and Provincial Apprenticeship Offices
- Successful Models of Rural/Remote Apprenticeship Programs
- Job Seekers’ Frequently Asked Questions
- Section 4: Building the Foundation: Skill Development
- 1. Identify the skills required
- 2. Assess Current Skills
- 3. Explore available training
- 4. Access training
- Some Special Considerations – and Case Studies
- Examples of successful models
- Models of Success – In Rural Locations – Saskatchewan Indian Institute of Technologies: Career Centres and Taking the Information to the Community
- Models of Success – In Remote Communities – Pangnirtung Community Economic Development Office, Nunavut
- Guide to the Tips and Tools
- Pathways to Apprenticeship
- How Training Works in the Construction Industry
- Examples of initiatives for urban areas
- Examples of initiatives for rural and remote areas
- Section 5: Linking People with Opportunities
- 1. Publicize the Opportunities
- 2. Target The Right Audience: Outreach Vehicles
- 3. Develop Solid Referral Partnerships
- Some Special Considerations – and Case Studies
- Models of Success – In Rural Locations – Grand River Employment and Training (GREAT) Six Nations, Ontario
- Models of Success – In Urban Centres – Squamish Nation Trades Centre, North Vancouver, British Columbia
- Models of Success – In Remote Communities – Cree Construction Development Company, Quebec
- Guide to the Tips and Tools
- Communicating Job Openings
- Where to Find Construction Job Opportunities
- Overview of Job Search Methods
- Tips for ASETS Holders and Other Aboriginal Agencies for Linking People with Opportunities
- Tips for Construction Employers for Linking People with Opportunities
- Aboriginal Agencies and Industry Contacts
- Aboriginal Training and Development Forums
- Section 6: Succeeding with Hiring and Retention
- 1. Understanding Culture
- 2. Getting the Job: A Culturally Appropriate Hiring Process
- 3. Hired! Ensuring Success and Avoiding Cultural Disconnect
- 4. Long-Term Success
- Some Special Considerations – and Case Studies
- Models of Success – In Rural Locations – Manitoba Floodway Project
- Models of Success – In Urban Centres – Partners for Careers, Manitoba
- Guide to the Tips and Tools
- What is Culture and Why Does It Matter?
- Tool: Uncovering My Culture and My Workplace’s Culture
- The Hiring Process in Canada’s Construction Industry
- Section 7: Tools and Resources
Overview
The Red River Floodway Expansion Project is a multi-million-dollar expansion of the existing floodway protection system for the City of Winnipeg. It includes the excavation of 21 million cubic metres of earth from the floodway channel, the replacement and upgrading of eight highway and railway bridge crossings, improvements to the inlet and outlet control structures, modifications to utilities and services, and expansion of the west dike. The project was started in 2005 and achieved its overall objective of providing 1-in-700 year flood protection in the spring of 2009.
From the beginning, the project has been committed to equity hiring, targeting 20% of jobs to be accessed by equity groups including Aboriginal people of Manitoba. Specifically for Aboriginal people, an Aboriginal set-aside program was established to support enterprise development, employment and training in the floodway construction.
Who is Involved
The Manitoba Floodway Authority (MFA) has partnered with Employment Manitoba, a division of Competitiveness, Training and Trade, on a Job Referral Service (JRS) designed to match qualified individuals interested in working on the floodway project with contractors looking for workers. The JRS is designed to help facilitate and streamline the hiring process for the floodway project, while encouraging the public, and Aboriginal persons in particular, to apply.
The Aboriginal Set-Aside Initiative was established by working with and partnering with key stakeholders, such as contractors in the construction industry, and with Aboriginal community members, such as
- the Aboriginal community, including:
- Assembly of Manitoba Chiefs
- Manitoba Federation of Métis
- Aboriginal Chamber of Commerce in Winnipeg
- First Nations and Métis businesses in the construction industry
- Manitoba Contractors and labour groups located in
- Selkirk
- Thompson
- Brandon
- Winnipeg
- Aboriginal contracting firms from communities
- A crown agency created to expand the floodway – see below
In March 2004, the Province of Manitoba introduced The Floodway Authority Act. The legislation outlines the roles and responsibilities of the Manitoba Floodway Authority (MFA), a separate, independent, publicly accountable provincial agency that will manage the expansion and maintenance of the Red River Floodway on behalf of Manitobans. As the government's agent, the MFA owns the floodway's physical assets; manages the design, construction and maintenance of the expansion; and develops the economic possibilities that result from the project.
- The agency has direct access to Manitoba Cabinet committees and Treasury Board.
What the focus is
An Aboriginal set-aside is an initiative that is “set aside” for members of the Aboriginal community in order to create employment and economic opportunities for Aboriginal people and businesses. Aboriginal set-asides have been implemented for other major projects. On the Red River Floodway Expansion Project, the West Dike component of the project was established as the Aboriginal set-aside.
The objectives of the Aboriginal set-aside on the floodway expansion project are
- To create employment and training opportunities for Aboriginal people on the floodway project.
- To help address the potential skilled-labour shortage within the construction industry.
- To create opportunities for Aboriginal contractors to gain experience and to build capacity in the industry.
- To enhance spinoff economic opportunities for the Aboriginal community from the floodway project.
To qualify as an Aboriginal firm to bid for work on the Aboriginal set-aside, a contractor
- must be at least 51% Aboriginal-owned and
- 1/3 of its employees must be Aboriginal persons.
In addition, all contractors bidding on work on the project will be required to hold the Certificate of Recognition (COR) or the equivalent safety certification and will be required to sign the Project Management Agreement (PMA), consistent with all other floodway tenders.
Why This Model Works
The Aboriginal set-aside is more than an employment initiative. It is contributing to the socio-economic conditions of Aboriginal communities, their enterprise development and sustainability in remote, rural and urban areas. The initiative targets and meets the following criteria:
- Approximately 10% of the floodway project was designated an Aboriginal set-aside.
- Tenders are bundled into smaller packages, providing an opportunity for smaller Aboriginal firms to bid on contracts.
- Joint ventures are partnerships between larger mainstream contractors and Aboriginal firms.
- Aboriginal firms are not required to be bonded for contracts under $1M, which helps firms with the hiring of Aboriginal people on construction sites.
- Agreements with labour providers include referral stipulations that will support the hiring of Aboriginal labourers and others on a regular basis.
- The Floodway Authority worked with government and contractors to support the necessary training for Aboriginal employment.
- Contractors were required to provide positions for floodway trainees.
- A job referral service is used to support the Aboriginal hiring process.
- Experience on the set-aside provides bonding for Aboriginal contractors.
- Experience on the set-aside resulted in Aboriginal contractors obtaining subcontracts from mainstream contractors.
- Experience on the set-aside resulted in Aboriginal contractors being awarded prime contractor status on the regular floodway contracts.
- Heavy investment in the beginning means the future will have economic successes that are sustainable.
- The website www.floodwayauthority.mb.ca lists the number of Aboriginal contracts awarded over a five-year period.
Challenges to Work on
- Education and training are lacking in remote communities.
- Safety certified – a mentoring program is available for core certification.
- Identify available equipment in communities and necessary repairs and maintenance requirements.
- Develop a relationship with a co-managed / third party community.
- Work with First Nations to obtain financial support from creditors.
- Bonds help to pay for some of the expenses such as fuel bills; they can rely on smaller lines of credit.
- Get companies or staff bonded.
- Sensitivity with the hands-on aspect of worker supervision so that Aboriginal participants do not feel they are being singled out.
- Cultural challenges: for example, do not plan any projects during moose-hunting season.


